A lot of us must have heard of the saying ‘time is money’. This statement perfectly applies to telesales. For sales professionals operating in telemarketing departments, every second counts. Every second spent manually dialing hundreds of customer contacts by checking and rechecking an extensive database adds to the many hours spent on generating one successful lead from many interactions. Making calls and closing deals timely and efficiently is crucial when it comes to ensuring good sales conversions. However, it is very difficult to follow traditional manual methods to achieve enhanced efficiency and conversion rates via telesales. There may be discrepancies in the manual dialing of numbers, or insufficient customer information to work with.
To negotiate these bottlenecks arising from manual telesales operations, businesses nowadays are leveraging the automated finesse of power dialers and power call facilities. Such software can automatically dial numbers from a centralized database, integrating with CRM to achieve enhanced personalization and rapid conversion of leads. This increases the productivity and efficiency of the entire department. A pre-set list of contacts can be rapidly accessed by a power dialler to make sales agents connect with customers quickly and timely. This helps to engage plenty of prospects within a very short period, reducing the idle time spent waiting or manually dialing the next number by the employees.
Role of power dialer facilities in achieving greater conversion rates
A lot of time is spent manually dialing the contact numbers of customers by sales agents. Again, most employees are unable to make too many calls one after another. Checking and re-checking the database to see if the dialed number is correct or not mentally exhausts the employees to a significant extent. Because of that, they may not be able to focus on efficient interactions with customers. Moreover, on average, one can only make 10-12 calls at the most in an hour by manually dialing the numbers. Of those calls made, all of them might not generate convertible leads.
All of these issues can be effectively addressed by power dialler and power call facilities. These can automatically dial numbers following a preloaded database to make a large number of calls in a very short period. Other than that, these can also generate real-time analytics and provide automated reminders for follow-ups and voicemails. Here’s how telesales contributes to higher conversion rates–
- Increased productivity– The automated technology of the power dialer and power call software helps to enhance the overall productivity of the entire telesales department. A lot of calls can be made in a very short time using automatic dialing facilities. Thus, there is no more need to manually dial the numbers. This helps agents to focus more on the sales aspect of their interactions with customers, and to engage with them more productively. The time wasted on manually dialing numbers and then waiting to connect with the customer can thus be saved with power diallers and utilized in more significant areas of sales.
- Improved efficiency– Power diallers can connect customers to agents according to the availability of the specific agent that can address their particular demands. No time is lost between calls, as power diallers usually start dialing the next number automatically, as soon as one call ends. The calls are also automatically routed to the agent most qualified to answer the specific query posed by each customer.
- Enhanced call management– Power diallers can help the authorities monitor and track the progress of telemarketing campaigns in real-time. They can also provide recordings of calls already made, as well as call analytics based on an assessment of interactions. These can be used while implementing quality control measures, and to identify areas of service that may need improvement. Integration with CRM through power diallers can also help to track and manage customer data more effectively.
- Greater customer satisfaction– Power diallers can give customers much greater satisfaction as well. As they are connected to agents best suited to address their queries, their demands can be productively catered to, increasing conversion rates.
Conclusion
Power diallers are being increasingly implemented in the telesales sector owing to their automated dialing capabilities. They can make a lot of calls within a very short period, increasing the number of convertible leads. Moreover, they connect customers with agents best qualified to address their specific queries, ensuring personalized, productive interactions to achieve higher conversion rates.
